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  • webisida.com
  • Behavioral factors on the site

    It is no secret that most sites are created to get money from advertising on them. Of course, in order for direct advertisers or ad networks to want to cooperate with the site owner and place their ads on the site, the site must have high-quality and targeted traffic. When assessing traffic, advertisers and ad network moderators often look at behavioral factors.

    It is the analysis of behavioral factors that makes it possible to understand whether the traffic is real, and helps to judge the quality, activity and target orientation of the audience visiting the site.


    Behavioral factors  are data about the behavior of visitors on the site. These include:

    • Data on the attendance of certain pages of the site. Site entrance and exit pages. Sources of traffic.
    • The number of pages viewed.
    • Average viewing time for each page on the site.
    • Average time spent on site.
    • Bounce rate.
    • Number of returns.
    • Information about user actions on the site: where they go, click, what they read and how they comment (if possible).
    • From the point of view of search engines, this also includes returning or not returning to search results after going to the site.

    The main available metric for assessing the quality and stability of site traffic is the bounce rate. A refusal is considered to be leaving the page without viewing it. This indicator can be calculated by each statistics accounting system in a peculiar way, starting from the presence of some minimum time by a visitor on the page, and ending with a complete analysis of his actions, up to the analysis of mouse movements and pressed keys. For example, Yandex.Metrica follows this with its WebVisor technology, including using the information received to rank a site in search results.

    Summarizing the above, it is worth noting that webmasters who improve behavioral factors on their site not only increase the site's position in search results, but also make it more attractive as a platform for advertising.



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